Our Story

  • Tahoe Timber Founded

    July | 2015
    We strive to create quality eco friendly products that reflect Tahoes natural beauty.

  • Research & Development

    August | 2015
    Developed a line of products that bring a blend of fashion and sustainability to peoples lives.

  • Website Launch

    September | 2015
    Our website puts all of our latest products at your fingertips.

  • Product Roll Out

    September | 2015
    Flagship line announced and online store goes live. Don't hesitate pick up your new shades today.

  • Mike Wilhelm
    Mike Wilhelm Founder

    Growing up in the midst of Tahoe’s natural beauty. I have gained a respect for the lake like no other. I enjoy all seasons here and love kicking back and taking it all in with friends. There is no place I would rather be. I take pride in bringing you products that reflect a love for Tahoe and its surrounding forests.

  • Cole Johnson
    Cole Johnson Founder

    A simple, clean design, with functional applications became Cole’s purpose after constantly searching for and buying new pairs of glasses. “I’ve lost too many pairs of glasses in the river, and wanted a pair that would float back up when I did.” Cole has always been obsessed with function, and quality, which is why every pair is hand finished, has polarized lenses, and of course floats. “I have many goals with Tahoe Timber, but my main goal is to provide a quality product that people aren’t scared to take with them during their more extreme water activities.”

Tahoe Timber is founded on a combination of our love of outdoor fun, and functional fashion

Inspired by the beauty in our own backyard, our glasses pay tribute to Lake Tahoe, her beaches, and surrounding forests. Plus we get to hang out on the beach doing “research”